According to the American Heart Association, millennials aren’t eating enough fruits or vegetables on a daily basis. AHA’s goal is to have people add one more colorful(healthy) to their day.
Jenna(CW) and I came up with an app that let’s you step up your foodie Instagram game and encourage people to add color to their plates. The app takes the color swatches from your food photo and gives it a health score.
As a result of our mobile app idea, It has since now developed into an entire campaign for the American Heart Association. https://pluscolor.heart.org/