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Amazon Echo

Amazon Echo

Amazon Echo is a hands-free personal assistant you control with your voice.  It has every answer, tool and song at your disposal. We created a digital campaign that shows what life is like with the Echo, what it’s like to get the information you need exactly when you need it, all without raising a finger. Yeah, it’s smart—and it’s always getting smarter.

AD: Me

CW: Max Mitrani


Banner ads would scan web pages for keywords and commonly searched proper nouns to give users exactly what they need, right when they need it.

We'd create an Amazon Echo bot that automatically replies to random, simple questions posted on Reddit.

Digital Billboard would examine the next-day weather to offer relevant information to pedestrians.